Last year, we announced that Microsoft Dynamics Marketing would no longer be sold to new customers starting November 2016.
Microsoft has made the decision that Microsoft Dynamics Marketing will be discontinued as of May 15, 2018.
With the discontinuation of service, Microsoft suggests customers explore a few options that may serve their on-going marketing needs, such as: Microsoft Dynamics 365 for Marketing, Adobe Marketing Cloud, and other partner solutions.
A new online service, Microsoft Dynamics 365 for Marketing is expected to release in Spring 2018 and will be available for customers to preview before then. You can sign up for the preview and will be notified when the preview is available: https://connect.microsoft.com/dynamicscustomerengagement.
In the meantime, we suggest that enterprise customers or customers with more advanced marketing needs consider Adobe Marketing Cloud. Please visit this site for more information.
We also recommend that you refer to AppSource to help you find additional applications built on Microsoft Dynamics 365 that may align to your business or department needs
In this post we would like to give you some details on the immediate impact on current subscriptions and discuss the future of Microsoft Dynamics 365 for Marketing capabilities.
How does this product decision impact current subscriptions?
We understand how the discontinuation of a service can affect the business of our customers and we are committed to helping minimize the impact.
All customers received a document explaining the licensing impact in detail. Here’s a brief summary of the essential information:
Our customers may continue to use the Microsoft Dynamics Marketing service as they do now for the remaining term of their subscription or until the date of discontinuation of service, May 15, 2018, whichever occurs first. Customers can retrieve their organization’s data for up to 90 days from the end of their subscription or the discontinuation of the service, whichever occurs first.
But even better: To help lessen the financial impact on our customers, starting October 1, 2017, we will no longer charge a monthly fee for using the Microsoft Dynamics Marketing service! We will also give prorated credits for prepaid licensing fees for the period between October 1, 2017 until the end of your subscription or May 15, 2018, whichever occurs first.
In addition, customers now will be able to extend their subscription until May 15, 2018.
Details about Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for Marketing is expected to be released in Spring 2018 in select countries and will be available for preview to our Microsoft Dynamics Marketing customers before then. Customers can sign up for the preview and will be notified when the preview is available: https://connect.microsoft.com/dynamicscustomerengagement
Microsoft Dynamics 365 for Marketing will include features and benefits that our Microsoft Dynamics Marketing customers will find very appealing including audience management and segmentation, messaging based marketing via email, web marketing through landing pages and tracking, campaign management with functionality to model and manage customer journeys across marketing and sales, lead generation and scoring, event management, customer 360 views and analytics.
Microsoft Dynamics 365 for Marketing will be built on the same Dynamics 365 platform as Microsoft Dynamics 365 for Sales and therefore not only supports interoperability between different apps but also provides excellent options for customizations and extensions.
This comparison chart gives a high-level overview on the supported marketing functionality in comparison:
|DynamicsMarketing||Dynamics 365for Marketing|
|Marketing Resource Management||✔|
|Multi Channel Campaigns|
|Visual Campaign automation||✔||✔|
|Linked In channel||✔|
|Web Tracking and Content||✔||✔|
|Marketing content delivery||✔||✔|
|Customer Insights, Profiling Cust 360||✔|
|Reporting and Analytics||✔||✔|
|SDK / Extensions / Customization||✔||✔|
|Integration / Process / Workflow||✔||✔|
For more information please click here